Wednesday, January 27, 2010
Saab + Spyker = Weird European fetish love?
Here's the breakdown:
Luxury sports car/race car brand that has never turned a profit in last 10 years pairs with defunct GM brand that has mediocre cars, and a plant in Sweden. Sounds like pure gold to me.
What does Saab get out of it? It gets to keep living.
Spyker on the other hand, for 40 million (with some additional loans) gets, a factory in Sweden, a platform that has been hailed as the next Jesus (2012 Saab 9-5), a bunch of crappy Opel based models, and $600 Million in guaranteed loans.
Spyker pretty much gets free loans/factory during a terrible time for the automotive industry, Saab gets...um..not much.
The equation looks like this:
Super car manufacturer with experience running non-profitable business acquires dying brand that can't post a profit, sounds like a winning combination to me (sarcasm).
Spyker makes awesome cars, but is still stuck in the mentality that race cars sell regular cars.
To make things even worse, when it comes to super cars, Spyker, besides an odd look isn't the fastest/coolest/newest/most powerful kid on the block. They produce cars with 400-ish hp cars that can go 0-60 in around 4.5 seconds and can get up to 180. The new Corvette's can do that, an M3/5/6 can do that. Doesn't sound that special. To quote one of my favorite movies:
"When everyone is special, no one is special".
They essentially make street legal race cars. Last I checked, people didn't buy Saabs because they wanted to go fast, they bought them because they had unique quirks and made them (and their elbow patch blazers) feel special.
Pretty much the only thing special about Spyker is they are Dutch. The last major contribution the Dutch made towards advancing mankind was cyclocross. oh wait, that's the Belgians, um, the dutch invented some small pots that can be used to bake in. They are know for Gouda, windmills and...oh and almost ruining the European economy in the 17th century with a Tulip bulb bubble (this is true, read about it more here).
In order to succeed, Spyker really has to hit a home run with the new 9-5 and start producing something that turns peoples heads.
Spyker does def. produce weird looking cars:
And so did/does Saab (yes, that's a Saab Sonnett, a sports car with a name that sounds like a 14 line poem)
So maybe it is a match made in weird car heaven. Time will tell.
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